Apt.

appropriate and fitting

In a world of information and influence. We are curators of sustainable luxury print and packaging

Get in touch

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About.

Apt. is Part of the Xcalibre Communications group, our founder James Macdonald, has over 15 years experience in print and packaging working for various large and smaller creative, print and procurement businesses.

Working with best in class design agencies and designers, print and packaging manufacturers and producers to create high quality print and luxury packaging with a lower impact on both planet and your profit margins, offering a conscious procurement solution for brands globally.




Apt.

Solutions.

We help brands deliver considered, high impact print and packaging through three key pillars.

Consult.

Curate.

Create.



Apt.

Consult.

Expert guidance on Print & Materials.

We are a print and material curation studio for print and packaging, we provide expert guidance on the latest material innovations and print techniques to elevate your brands creative ambition.

We audit and optimise your material choices, manufacturing processes and supply chain to uncover cost saving opportunities without compromising design integrity or sustainability.



Get in touch to book a free packaging audit or for support on your latest project





Apt.

Curate.

Colour, Material & Finish - with purpose.



At the heart of our approach is a commitment to a material first mindset, we specialise in curating Colours, Materials and Finishes that align with your brands creative identity and sustainable goals.

This enables us to create a luxury end product with the planet in mind.





Apt.

Create.

Premium Production, Globally delivered.



We bring ideas to life through our trusted global network of consciously selected production partners. Specialising in high-end print and packaging, we ensure every execution reflects the highest standards of quality, sustainability and brand integrity.

Our goal is to deliver high quality with a lower impact on both planet and your profit margins, offering a conscious procurement solution for brands globally.





Apt.

Group & Accreditations.

Apt. is a specialist division of Xcalibre Fulfilment Solutions Limited, a trusted UK business that has been operating since 2005. With a strong reputation for reliability, quality, and customer-focused solutions, Xcalibre has consistently delivered excellence across fulfilment, communications, and logistics.

As part of the wider group, Apt. benefits from Xcalibre’s established infrastructure, experienced team, and commitment to high standards. Our operations are underpinned by a fully integrated management system, and we are proud to hold the following certifications:
  • IMS PASS 99 Certificate
  • ISO 9001 – Quality Management
  • ISO 14001 – Environmental Management
  • ISO 27001 – Information Security Management
  • ISO 45001 – Occupational Health & Safety Management

We are committed to maintaining these standards in every aspect of our work, ensuring the highest levels of service, sustainability, and security for our clients.





Apt.

Contact.

Get in touch to book a free packaging audit or for support on your latest project